Writing is not easy. Like every skill it’s a combination of ability, talent, years of perfecting the craft and an understanding of what makes a story.

Whether it is on line, an article or even a book, there is often a difference between what we say and how we say it. Of course, how you write says alot about you and your brand.

Conor Kenny is a critically acclaimed author of 4 highly successful international books as well as regular columnist for several publications.