Book Courses

The unique new sales book - Out Now

sales talesThe book is a collection of anecdotes that helped to shape Conor's long career in sales. Through this memorable collection of true stories, based on Conor's personal experiences over 30 years, readers will be able to understand the secrets of connecting with clients and securing a sale. Each story is underpinned by a powerful lesson and thus SALES TALES allows the reader to fully understand the process of a great sale.

For more information and to purchase online visit

SALES TALES is engaging, compelling and relevant for anyone in pursuit of sales excellence. The book also delves into the psychology and philosophy of selling, encouraging the reader to pause and reflect on "you" rather than prescribing one way to sell. Readers are inspired to reflect on their own career, motivation and journey, helping them to develop their own unique sales tales and career.

For the past 30 years, Conor Kenny has learnt to sell largely by making lots of mistakes and working hard to understand what inspires a reaction and what it is that makes people buy or not.

This book will help you sell more and understand yourself and your customers.

SALES TALES is based on his personal experience and real encounters in pursuit of sales excellence. The purpose of the book is to tell real-life stories, each underpinned with a powerful lesson that helped Conor sell the next time around.

In the early 1990s, Conor worked for a family business in London, whose head, Arnold, was wise, successful and wealthy. Conor had made a costly mistake in his youthful eagerness to sell. The next day, he was summoned to Arnold's office. He was nervous and feared the worst. In a soft voice, Arnold said, "Conor, good decisions come from wisdom. Wisdom comes from experience. Experience comes from bad decisions".

That is how we learn, how we really learn. Sometimes, to believe the fire is hot, you need to get burnt. When you do, there is no book better than raw experience. SALES TALES is based on Conor's occasional mis-step into the fire. It is a book of real stories – sales stories that will help you to be a better sales person and to make more sales. It will guide you in sales, in your career and in life.


For more information and to purchase online visit




Pin It
prestige award 2020
eu business award 2018

Hi, Need Help?

Is there anything we can help you with?