Do You Know How Get to Your Customers Easily?
HOW WILL THIS BENEFIT US?
Your sales will never grow if your marketing is misfiring. This one-day course will assess and eliminate that for starters. Your message will be crystal clear at the end of this masterclass. How you will communicate it will be sharp, understood, and effective. Who you want to talk to (not target) will allow you to focus your time and expertise on those who will want what you offer. You will come away very clear about what to do and what to ditch and with a deep understanding of the purpose of marketing, platforms, PR and much more
WHO IS IT FOR?
For professional organisations that value professional development. Anyone in your business with responsibility for marketing and anyone in a sales role too.
DURATION: 1 Day
WHERE: We come to you. You come to us
WHAT WILL BE COVERED – WHAT WILL WE LEARN?
Marketing has only 2 functions, yet these are often overlooked, and not understood or even considered.
The purpose of marketing is to create the desire to buy, and the second function is to make customers change.
This one-day masterclass will challenge you to reflect and reconsider your message, to refine it and deconstruct it. It will challenge you to consider what makes you a serious and viable alternative rather than being yet another ‘competitor’. We will show you why you are not for everyone and to define who exactly would want what you offer. We will explore cliches such as ‘magical experiences and exclusive’ so they can be thrown out for good and replaced with words that mean something. We will help you understand the psychology behind change, and we will get you to an in-depth understanding of what a brand really means. It will dive deep into communication and the only purpose of communication, and it will get you to understand how you create risk for the buyer, throw out cliches and produce a simple message and strategy in just 1 day.