Developing People, Performance & Business

Book Courses
2-Day Wedding Sales Masterclass
From Wednesday 18 March 2015 -  10:00
To Thursday 19 March 2015 - 16:30
€395 per delegate (CKA Members Free)


This workshop has been designed to help those involved in selling and coordinating weddings within the hotel industry. The objectives are to help participants understand how to convert more wedding enquiries and showarounds to sales.

Participants will take away ideas that they can implement in their workplace immediately.

Modules will include examining the current environment with regard to wedding Facts and Trends, investigating the top challenges that wedding sales and coordination teams face marketing through and after a recession. We will look at how the environment has changed for the seller and the buyer and particularly in relation to 'Generation Y'.

We will analyse the top 10 reasons people fail to sell a wedding and the mistakes that are commonly made. Participants will undertake a self-analysis to identify areas that they can improve on in relation to their own skills in selling weddings.

This is a highly interactive workshop with team exercises that will generate ideas to improve the showaround procedure, identify key emotional drivers that sell a wedding and combat price challenges.


This workshop is for anyone involved in coordinating and/or hosting a Wedding Showaround. Participants will learn the six (6) major steps required to prepare and deliver an effective Wedding Showaround, highlighting the importance of follow-up procedures with potential customers.

Participants will learn how to prepare for a showaround, how to welcome and greet prospective customers on arrival and how to establish their interest in the property as a venue for their wedding. During the workshop, we will examine and discuss what makes a great wedding venue and carry out an analysis to determine what makes your particular venue different from your competitors. Participants will also undertake a self-analysis to examine their skill in successfully selling the relevant features and benefits of your hotel. They will learn how to create a warm and friendly atmosphere and demonstrate team commitment during a showaround as well as strategies to conclude a showaround, including how to encourage commitment to a reservation and most importantly, implementing follow-up procedures.

Course Leader(s)

Crowne Plaza Hotel Blanchardstown, Blanchardstown Shopping Centre, Dublin 15, Dublin, , Ireland
prestige award 2020
eu business award 2018