Thursday 20 November 2014, 10:00 - 13:30
Writing copy for a hotel website is a constant battle between satisfying both customers researching possible locations for an event or stay, and actually closing the sale.
Consumers often browse many sites before they commit, so it's vital that your site ticks all the boxes to ensure that it's you they return to, to book. Ensuring your site satisfies all their needs will reduce the likelihood of your customer seeking an alternative - clear, concise copy will draw them in, hold their attention and get their booking.
We will examine a number of aspects, including:-
- What is the purpose of your Website?
- What is your USP?
- Who is your target market?
- How does your brand stand out?
- What are your calls to action?
- Why do you need a blog?
Customers don't want to be sold to, they want to be educated.
Sandymount Hotel, Landsdowne Road, Dublin 4, , ,