Upcoming Workshops

How to Sell Lots More Weddings
 18 Nov 2019 10:00 - 16:30 - 1 Days to go

Management Development Programme
 02 Dec 2019 10:00 - 17:00 - 15 Days to go

How to Write a Winning Proposal
 13 Feb 2020 10:00 - 13:30 - 88 Days to go

How To Negotiate Successfully
 11 Mar 2020 10:00 - 16:30 - 115 Days to go

Developing People, Performance & Business

Book Workshops
How To Write a Website (Fully Booked)
Thursday 20 November 2014, 10:00 - 13:30
€85/£67 per delegate

Writing copy for a hotel website is a constant battle between satisfying both customers researching possible locations for an event or stay, and actually closing the sale.

Consumers often browse many sites before they commit, so it's vital that your site ticks all the boxes to ensure that it's you they return to, to book. Ensuring your site satisfies all their needs will reduce the likelihood of your customer seeking an alternative - clear, concise copy will draw them in, hold their attention and get their booking.

We will examine a number of aspects, including:-

- What is the purpose of your Website?
- What is your USP?
- Who is your target market?
- How does your brand stand out?
- What are your calls to action?
- Why do you need a blog?

Customers don't want to be sold to, they want to be educated.

Course Leader(s)

Sandymount Hotel, Landsdowne Road, Dublin 4, , ,