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How To Write a Marketing Plan
Wednesday 21 May 2014, 10:00 - 13:30
€70.00pp (CKA Members Free)
This workshop will help participants to analyse their current and future marketing performance which will allow them to examine strategic options available to them. Participants will define and re-confirm suitable target markets and review their current customers. We will examine their competitors and discuss how best they can compete and challenge them. This is a highly interactive workshop with a number of group exercises which will include participants carrying out a SWOT on their current market plan and we will demonstrate how they can create a successfully marketing diary that they can take away and implement immediately.
Course Leader(s)
Location
Malone Lodge, Malone Road, Belfast, , , Northern Ireland
