Wednesday 10 July 2013, 10:00 - 13:30
No business can afford to operate without a business plan. This workshop will help participants to identify the details required to design an effective marketing plan that clarifies the key marketing elements of their business and maps out relevant directions, objectives and activities. The marketing plan will draw on the broader perspectives outlined in the company's business plan. It will focus on issues related to the four P's; Addressing these issues and putting them into written form will be very useful for the marketing team as it will force them to analyse their role and responsibilities and will provide them with essential guidelines and be a source of motivation.
Killashee House Hotel , Kilcullen Road, Nass, Co Kildare, ,